1. Try following your clients using a Frequently Asked Questions (FAQ’s) section. Make sure that you include a link to your e-mail which allows you to view the frequently asked questions for them to have a better understanding of the company.
2. E-mail marketing is an effective way to receive feedback that can go a long way to improving your business. Each of the e-mails should contain a link that allows the visitors to submit their feedback
3. You can also send e-mail surveys asking the visitors what they like and what they do not like about your business. You can also ask them to give feedback on what they expect in terms of improvements, additions or subtractions to the site. The information you receive is valuable for improving your business and your e-mail marketing strategies
4. Using an e-mail marketing campaign is one way that can help your business grow. Ensure that you have a business strategy that helps you deliver what your customers are looking for and you also get to tell them what they are going to get from you. Ensure that the trust you have between yourself and the customer is not broken
5. Make sure that you never spam your customer’s inbox. This is one of the fastest ways that they can lose trust in you. Ensure that the marketing practices fall within mandates regulations. You should also know the CAN-SPAM act
6. Always use your name or the name of your business in the From: line. Most people are hesitant to open e-mails that seem random and those that seem to be from anonymous and suspicious senders because they fear getting a virus or Trojan. Using a familiar name makes the message less likely to be deleted before being read
7. Use a professional and readable font style. Avoid using multiple fonts as they make the e-mail look too clutters. Do not use Comic Sans as it is considered very unprofessional
8. When you are following your customers via e-mail. You should use some kind of reminder.

You should ensure that you proofread your emails before you send them to your customers and ensure that it is free from all typos and grammatical errors. Be proactive and create content that effectively reach your targeted audience. Both your business and customers deserve the best.